Privacy Policy

Effective Date: August 8, 2026

Alice Absolutely believes privacy policies should tell you what is actually happening with your information—not make you fight through twenty pages of legal fog to figure it out.

This Privacy Policy explains how McCallister Ventures, LLC, which operates the Alice Absolutely and Alice Absolutely Studios brands, collects, uses, shares, and protects personal information when you visit our websites, shop with us, join the Florida Field Guide Society, fill out a form, attend or register for an event, inquire about a commission or partnership, or otherwise interact with us online.

For purposes of this Policy, “Alice Absolutely,” “we,” “us,” and “our” refer to McCallister Ventures, LLC and the Alice Absolutely and Alice Absolutely Studios brands.

This Policy applies to our websites, ecommerce pages, forms, funnels, checkout pages, subscription pages, event forms, and other online services operated through Alice Absolutely.

1. Information We Collect

The information we collect depends on how you interact with us.

Information You Provide Directly

You may provide information such as:

Name

Email address

Mailing and shipping address

Billing address

Telephone number

Order information

Product preferences

Membership or subscription information

Information submitted through contact forms

Commission or partnership inquiries

Event registrations

Newsletter signups

Customer service correspondence

Other information you choose to provide

If you make a purchase, payment information is processed through Stripe. We do not need or intend to store your complete credit card number ourselves.

Information Collected Automatically

When you visit our website, certain technical information may be collected automatically, including:

IP address

Browser and device type

Operating system

Referring website or source

Pages viewed

Links clicked

Date and time of visits

Approximate geographic location

Shopping and checkout activity

Advertising interactions

Cookie and similar technology identifiers

We use technologies and services including Google Analytics, Google Ads, Meta Pixel, and potentially Meta Conversions API to help us understand website activity, measure advertising performance, and improve our marketing.

2. How We Use Personal Information

We may use personal information to:

Process and fulfill purchases

Process recurring Florida Field Guide Society memberships

Ship orders

Communicate about purchases, payments, shipments, or subscriptions

Provide customer service

Respond to commission, exhibition, partnership, speaking, or program inquiries

Send newsletters and marketing emails when you have signed up to receive them

Send abandoned-cart or related ecommerce reminders

Manage event registrations and inquiries

Maintain customer and collector records

Improve our website and shopping experience

Understand how people discover and use our website

Measure the effectiveness of advertising

Show relevant advertisements

Detect fraud, abuse, or security problems

Maintain business and financial records

Comply with legal obligations

Protect our rights and the rights of our customers

We do not use telephone numbers collected for transactional purposes to send promotional SMS marketing.

3. Ecommerce and Payment Processing

Our website, ecommerce store, customer relationship management tools, forms, and certain communications are operated through GoHighLevel/HighLevel and related services.

Payments are processed through Stripe.

When you make a purchase, information necessary to complete the transaction may be shared with the companies that help us process payment, manage orders, and fulfill purchases.

These companies process information under their own privacy practices and contractual obligations.

4. Order Fulfillment and Shipping

Some Alice Absolutely products are fulfilled by us directly, while others may be produced and shipped through third-party fulfillment providers.

Print-on-Demand Products

Certain products, including apparel, open-edition Field Guide Proofs, and greeting cards, may be produced and fulfilled through Printify.

When you order one of these products, Printify and the applicable production provider may receive information necessary to make and deliver your order, including:

Your name

Shipping address

Order contents

Product selections

Other information reasonably necessary for fulfillment

Orders Fulfilled by Alice Absolutely

Original artwork, Signature Prints, Florida Field Guide Society shipments, and certain other products may be fulfilled directly by us.

Shipping information may be provided to carriers and postage services such as:

United States Postal Service

UPS

Stamps.com

We share only the information reasonably necessary to prepare, ship, track, and deliver your order.

5. Florida Field Guide Society

When you join the Florida Field Guide Society, we collect information necessary to manage your recurring subscription and monthly shipments.

This may include your name, email address, billing information, shipping information, payment status, and subscription history.

The Society currently does not require a separate member portal or customer account.

Recurring payments are processed through our ecommerce and payment-processing providers.

If you cancel your Society membership, we may retain transaction and membership records as reasonably necessary for accounting, legal, customer service, and business purposes.

6. Email Communications

If you subscribe to our email list, make a purchase, join the Florida Field Guide Society, request information, register for an event, or otherwise give us permission to communicate with you, we may send email related to your interaction with Alice Absolutely.

Marketing emails may include:

New artwork

Florida Field Guide releases

Society news

Events and exhibitions

Product releases

Field notes and project updates

Special offers

You may unsubscribe from marketing emails at any time using the unsubscribe link provided in the message.

Even if you unsubscribe from marketing emails, we may still send necessary transactional communications about an active order, subscription, payment, or customer-service matter.

7. Text Messages

Alice Absolutely does not currently use SMS for promotional marketing.

If you provide a mobile number in connection with an order, event, form, or other transaction, we may use it for transactional purposes such as order, delivery, appointment, or service-related communications.

Mobile opt-in information and consent for text messaging will not be shared with third parties for their own marketing or promotional purposes.

We may share information with vendors that help us deliver transactional communications where necessary to provide those services.

8. Cookies and Similar Technologies

Our website may use cookies, pixels, tags, local storage, and similar technologies.

These technologies can help us:

Keep the website functioning

Remember preferences

Understand website traffic

Analyze user behavior

Measure advertising performance

Attribute purchases or inquiries to advertising campaigns

Deliver or measure personalized advertising

Some cookies are necessary for the website and ecommerce functions to operate.

Other cookies, including advertising and analytics technologies, may be optional depending on your location and applicable law.

Where required, we will provide appropriate cookie or privacy controls that allow visitors to manage nonessential tracking technologies.

You may also adjust cookie settings through your browser.

9. Advertising and Targeted Marketing

We use advertising services including Meta and Google.

These services may receive or collect information about how you interact with our website, such as:

Device identifiers

IP address

Pages visited

Products viewed

Purchases

Advertising interactions

Browser information

This information may be used to measure advertisements, understand conversions, create audiences, or show advertising that may be more relevant to your interests.

Under certain privacy laws, this type of advertising activity may be considered a “sale,” “sharing,” or use of personal information for targeted advertising even when no money is exchanged for the information.

Where applicable, you may have the right to opt out of such activity.

We will provide website privacy controls where legally required, and you may also contact us at [email protected] regarding your privacy choices.

Where applicable, we also honor legally recognized browser-based opt-out preference signals, such as Global Privacy Control.

10. How We Share Personal Information

We do not sell mailing lists or customer contact lists for money.

We may share personal information with companies that help us operate our business, including:

Website and ecommerce providers

Customer relationship management providers

Payment processors

Print-on-demand providers

Shipping carriers

Postage services

Email service providers

Analytics providers

Advertising platforms

Hosting and technology providers

Professional advisers such as accountants, attorneys, or insurers

Government agencies or law enforcement when legally required

We may also disclose information when reasonably necessary to protect Alice Absolutely, McCallister Ventures, LLC, our customers, our property, or our legal rights.

If McCallister Ventures, LLC is involved in a merger, acquisition, restructuring, sale of assets, or similar business transaction, information may be transferred as part of that transaction where permitted by law.

11. Third-Party Content and Links

Our website may include links to or embedded content from third parties, including:

Video platforms

Social media platforms

Maps

Event tools

Media organizations

Partner organizations

Other external websites

Embedded content may allow those third parties to collect information about your device or interaction with the content.

Alice Absolutely does not control the privacy practices of third-party websites or platforms. We encourage you to review their privacy policies before providing personal information.

12. International Visitors and Data Transfers

Alice Absolutely serves customers and visitors around the world.

Our business is based in the United States, and information may be processed or stored in the United States or other countries where our service providers operate.

The privacy laws of those countries may differ from the laws where you live.

Where applicable law requires additional safeguards for international transfers of personal information, we and our service providers may rely on lawful transfer mechanisms or contractual protections.

13. Your Privacy Rights

Depending on where you live, you may have certain rights regarding your personal information.

These rights may include the right to:

Request access to personal information we hold about you

Request correction of inaccurate information

Request deletion of certain personal information

Request a copy of your information

Restrict or object to certain processing

Withdraw consent where processing is based on consent

Opt out of certain targeted advertising

Opt out of certain sales or sharing of personal information

Appeal a decision regarding a privacy request where applicable

Lodge a complaint with an appropriate data protection authority

Not every right applies in every jurisdiction.

We may need to verify your identity before completing certain requests.

To make a privacy request, email: [email protected]

Please include enough information for us to understand and respond to your request.

We will not discriminate against you for exercising privacy rights provided by applicable law.

14. Marketing Choices

You may unsubscribe from marketing emails at any time using the unsubscribe link included in our emails.

You may also contact us at: [email protected] to request changes to your marketing preferences.

Transactional communications relating to purchases, payments, shipments, subscriptions, or customer-service matters may still be sent when necessary.

15. Children’s Privacy

Alice Absolutely’s website and ecommerce services are intended for adults.

While some artwork, books, events, or programming may be appropriate for families or children, we do not knowingly use our website to collect personal information directly from children under 13.

If you believe a child has provided personal information to us without appropriate parental consent, please contact us at [email protected] so we can review and, where appropriate, delete the information.

16. Data Retention

We do not currently use a single fixed retention period for every category of information.

We retain personal information for as long as reasonably necessary to:

Process and document transactions

Fulfill orders

Maintain subscriptions

Provide customer service

Maintain collector and customer relationships

Meet tax, accounting, and legal requirements

Resolve disputes

Prevent fraud or abuse

Enforce agreements

Operate our business

Different types of information may therefore be retained for different periods.

When information is no longer reasonably necessary, we may delete, anonymize, or securely dispose of it as appropriate.

17. Security

We use reasonable administrative, technical, and organizational measures intended to protect personal information.

However, no website, internet transmission, electronic storage system, or third-party service can be guaranteed to be completely secure.

Please use appropriate caution when transmitting information online.

18. Changes to This Privacy Policy

Our business—and the Florida Field Guide Project—will continue to grow.

We may update this Privacy Policy from time to time to reflect changes in our services, technology, vendors, legal obligations, or business practices.

When we make changes, we will update the effective date at the top of this Policy.

If changes are significant, we may provide additional notice where appropriate or legally required.

19. Contact Us

Questions about this Privacy Policy or your personal information may be directed to:

McCallister Ventures, LLC
Alice Absolutely / Alice Absolutely Studios

PO Box 813
Lake Hamilton, FL 33851
United States

Email: [email protected]